Sony Bravia KDL-52W3000 52-inch 1080p LCD HDTV

Product Features

  • 10-bit 16:9 Full HD 1080p Panel (1920×1080 resolution): Picture Frame Styling/Distinctive Brushed Metal Finish
  • 24p True Cinema (24p Input Capability via HDMI)
  • Live Color Creation system with WCG-CCFL backlight
  • Connections: 3 HDMI; 1 S-Video input; 2 Component Video; 3 Composite Video Inputs; 1 RS232 Control; 1 Digital Audio Output; 1 PC Video Input; 1 PC Audio Input
  • 1,800:1 on-screen contrast ratio

Technical Details

  • Brand Name: Sony
  • Model: KDL52W3000
  • Display Size: 52.0 inches
  • Display Technology: TFT active matrix
  • Weight: 94.8 pounds
  • is_hdtv_compatible: Y Unknown modifier
  • Width: 50.4 inches
  • Height: 34.4 inches
  • Depth: 15.1 inches
  • Image Aspect Ratio: 16:9
  • speakers_included_description: 2 speakers Unknown modifier

Product Description
From the Manufacturer
Sony’s BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there’s nothing like W-Series HDTV’s.Full HD 1080
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution
1920 x 1080 Panel Resolution — When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player.

10-bit Processing and 10-bit Display
While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a display that can actually display them. That’s the logic behind Sony’s 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony’s famous BRAVIA Engine video processing system.

Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the “numbers”, Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color technology
BRAVIA HDTV’s performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.

24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

DMex - Ready (Digital Module Extender)
Sony’s Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow’s needs as well.

Xross Media Bar (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony’s award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

BRAVIA Theatre Sync technology
Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA Theatre Sync. Here’s how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you’ve finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate.

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other “virtual surround” technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it’s possible to hear sounds from behind you.

Product Description
Sony’s BRAVIA W series Full HD 1080p televisions take performance to the next level with leval. Advanced HDMI v1.3 features such include x.v.Color, which includes1.8 times as many natural colors as existing HDTV signals, and Deep Color input capability that works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. The Bravia’s 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is ideal to reproduce the 1080p native resolution content that can be delivered by the 1080p Blu-ray disc player. Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 2,000:1. This model is also Sony’s Digital Media Extender (DMex) ready, with a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. ATSC and Clear QAM tuner. x.v.Color Technology for more accurate color reproduction and natural colors 24p True Cinema output capability Sony’s Digital Media Extender (DMex) ready Bravia TheaterSync HDTV multifunction remote S-Force Front Surround enhancement function Programmable timer and sleep timer 5 analog audio inputs, 1 digital input, 1 output, 3 composite video inputs, 2 componant, 1 s-video 1 headphone output Dimensions (w/pedestal) - 15.1 x 50.3 x 34.4 ( 384 x 1278 x 874 mm) Dimensions (w/out pedestal) - 4.8 x 50.3 x 32.8 (123 x 1278 x 832 mm) 1 year limited warranty parts and labor

Customer Reviews

TV & Home Theatre System
I’ve owned this TV for a month, no problems with set up. Excellent picture quailty with standard broadcast TV. I don’t have HD signal from my satelite company.

The TV has a sound leveling feature so your not supposed to be blasted out of your chair by commercials. Works okay if you connect the sound cable direct from satelite to TV, but I installed a Sony Home Theatre system, called Sony support for help and they had me run a cable from the satelite to the Home Theatre box, this by passes the sound leveling feature on the TV, so I get blasted by commercials. That is the only complaint I have with the set up.

The DVD Home Theatre System is HDX501W.I bought it at Sams’s Club for 5.00. It comes with Wifi rear speakers and an iPod dock. It has plenty of volume, 1000 watts. The rear speakers are “wireless”, but not totally wireless. The two rear speakers are connected by wires to a wifi receving device which has to be plugged in to a wall outlet. This box and two rear speakers are set in the back of the room. The wires run from this wifi receiver box to the two rear speaker. The wifi signal is sent from the Home Theatre box near the TV, to the back speaker’s receiver without wires. That’s the part that Sony calls ‘wireless.” It works fine, just don’t expect to be totally without wires.


Good TV
Easy to set up. Works great (no burnt out pixels). Biggest complaint is that standard (non HD TV) looks AWFUL. Not the TV’s fault, standard TV just lacks detail, and when it is blown up this big, you see the lack. Even TV shows on DVD look awful. Do NOT buy a TV this big unless you plan to watch HD quality TV or movies. But, if you rent a recently made movie, and use an upconverting DVD player, the detail is AMAZING.

p.s. It seems odd to take delight in a small detail like the remote, but it has a “light” button, and if you press it, the whole remote lights up - which is great if you are watching in a darkened room!


Great TV…Almost perfect
Very pleased with this 52 inch Sony so far. The deilvery by Eagle was the day before they promised and within the time frame window they promised. The delivery guys brought inside and took it our of the box to thest the picture. All was ok and they were gone in less than 10 minutes. The picture in 1080P and 1080i is incredible and very bright. this TV replaced a 42 inch Plasma that was three years old that hd some serious picture problems most likely related to the fact that it was installed at nearly 7000 ft. elevation. The picture was great when we got the plasma but it apparently had to work too hard at high altitude and it died prematurely. Would have got another plasma but did not want another premature failure hence the purchase of the Sony. Some TV programs that are up converted to 1080p have significant ghosting during movement of people. Fortunately there are just a couple of those. That is probably the biggest complaint. On the positive side, the Blu-Ray DVDs on this TV are amazingly crisp and VIVID. The audio is coming through a new Pioneer receiver and older Pioneer front and surround speakers and a new 10 inch woofer and 6 inch dual center speaker. If it is turned up loud enough I believe one could break windows! It is hung on a wall using a generic mount that works great . Plenty of holes on the back of the TV to fit probably any mount. Great purchase experience through Amazon. Everything went as promised. With free shipping and no sales tax, it was the best deal around from a recognized retailer. Would definitely do biz again with Amazon on a
high priced item.


waiting to be wowed
Great TV. At this scale (52″), if you are not investing in HD, forget about it.

Only gripe is that it is heavier than you think, and it sits on the base slightly crooked.

Sound and HD Pic are good….all the friggin components, HDMIs, interfaces that you could want. Have fun!


Dead Pixels problem
Bought the KDL-52W3000 in Nov 07 and was highly impressed with the picture quality and sound especially with blu ray.Within a month developed 3 horizontal lines of dead pixels across the screen out of the blue. Lugged it back to the store and got a replacement as it was still within 30 days. 3 months now after the replacement, the same thing (4 horizontal lines of dead pixels right through the center of the screen)has happened to the new TV.
Waiting for SONY service to send a tech to “diagnose” the problem. Internet research does not seem to indicate this to be a common problem and this is two in a row. I am very disappointed as have always been a loyal and happy SONY customer.

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